Urdu Literature Shines at 42nd Sharjah International BookFair.

Sharjah, [14-11-2023]: The 42nd Sharjah International Book Fair, held at Expo Center Sharjah from November 1st to 12th, showcased vibrant Urdu literature. Bazm-e-Urdu (BeU) Dubai, a non-profit organization dedicated to promoting Urdu, played a significant role at the fair.

BeU proudly presented the first-ever Urdu books stall at SIBF, a notable achievement appreciated by the UAE’s Urdu enthusiasts. Alongside managing the stall, BeU organized the book launch of two works by senior members, Shadab Ulfat and Sarosh Asif.

Shadab Ulfat’s ‘ITRDAAN’ chronicles Urdu poets and language aficionados from various countries who resided in the UAE, showcasing their creative prowess.

Sarosh Asif’s ‘HIJRATON KA ZAMAANA’ features a collection of Urdu poems. The book launch was followed by a Mushaira, a poetic gathering, featuring renowned poets like Mehshar Afridi from India and UAE’s Dr. Sabahat Asim Wasti, Aijaz Shaheen, Shahbaz Shamsi, Shadab Ulfat, and Sarosh Asif. The session was moderated by esteemed literary figure Dr. Asghar Kamaal.

The event received acclaim from popular media personality Mr. Aftab Iqbal, acknowledging BeU’s pioneering initiative with the Urdu book stall and praising the launched books. The gathering, presented as part of BeU’s monthly meet-up ‘Mahaana Baithak,’ was hosted by Ms. Farzana Mansoor, concluding with a vote of thanks from Ms. Sarwat Zehra on behalf of the BeU team.

This successful stint at the 42nd SIBF marks Bazm-e-Urdu’s continued dedication to Urdu literature, eagerly anticipating future endeavors!