Dubai, February 29th, 2024
Dharma Cornerstone Agency (DCA), a joint collaboration between Karan Johar and Bunty Sajdeh announced the signing of social media sensation Orhan Awatramani popularly known as Orry today. The partnership will strengthen influencer marketing portfolio of DCA, adding to the existing bouquet of services of the brand.
The partnership will add to DCA’s existing roster including Janhvi Kapoor, Sara Ali Khan, Tiger Shroff and more..
Orry, a prominent figure in the digital space, steps into the realm of celebrity management with DCA- one of India’s most esteemed entertainment agencies. Credited for its innovative approach, DCA has become a powerhouse, managing top-tier talent such as Janhvi Kapoor, Sara Ali Khan, Tiger Shroff, Vijay Deverakonda, Ananya Panday to name a few.
Expressing his excitement about this collaboration, Orry remarked, “I have been working on creating a strong brand presence for myself and partnering with Dharma Cornerstone Agency is a significant milestone for me personally and professionally. I am thrilled to embark on this journey alongside Karan Johar and the incredible team at DCA. Together, we aim to push boundaries, break stereotypes, and create meaningful opportunities across various domains.”
Kim Sharma, EVP – New Media, DCA shared her excitement, stating, “Orry represents the epitome of the modern-day influencer dynamic with his creativity and forward-thinking. We are delighted to welcome him to our family at DCA. This association not only strengthens our presence in influencer marketing but also fosters trust in us.”
Orry’s decision to join DCA signifies a strategic move towards expanding his influence beyond the digital space. With his unique blend of creativity, authenticity, and market acumen, Orry is poised to redefine the landscape of celebrity management, bringing a fresh perspective to the industry. With this new chapter, fans can expect groundbreaking collaborations, innovative projects, and unparalleled creativity, as he continues to leave an indelible mark on the entertainment landscape.
About DCA: Dharma Production, in partnership with Cornerstone, launches Dharma Cornerstone Agency (DCA) for talent management and representation. DCA is a premier agency merging professionalism and contemporary talent in popular culture. Focused on premium content production, endorsements, and digital presence, DCA helps artists build their personal brand. Led by Bunty Sajdeh, the agency excels in talent management, brand-building, and image management for sports and entertainment talents. DCA unifies dreams, shapes careers, and maximizes potential.
