travel experiences to the banking industry
Dubai – June 07, 2023: Crayon Data, a leading artificial intelligence and big data company
headquartered in Singapore with a presence in Asia, the Middle East, and Africa, announced its
partnership with TBO.com, a global travel distribution platform.
Together, Crayon Data and TBO.com will empower financial providers to create personalized travel
experiences for their customers. Crayon Data’s flagship platform, maya.ai, powered by patented
algorithms and Machine Learning (ML), generates simple, easy-to-understand, and relevant insights
based on non-PII consumer data. These AI-led insights help enterprises transform customer
engagement via hyper-personalization.
Commenting on the partnership, Suresh Shankar, CEO & Founder of Crayon Data, said, “The global
Travel & Tourism market is expected to reach AED 3.139 trillion (USD 854.8 billion) by 2023, with
online channels projected to account for 74% of the revenue by 2027. With TBO.com, we hope to
create a world where hundreds of millions of banking customers discover highly personalized travel
experiences based on data insights from their behaviour and preferences. And book the same, using
the world’s largest B2A travel portal. Customers will also have access to the best value across
millions of flights, hotels, and dining options.”
TBO’s rich inventory of 1 million+ suppliers, including flights, hotels, dining, and events will
complement maya.ai’s modular magic. Together, they will provide relevant travel itineraries to
customers. These itineraries will be based on customers’ priority destinations and in-destination
preferences. This partnership creates a strategic opportunity for Crayon Data to help financial
providers achieve their desired goals, by connecting their customers to the right travel experiences.
Gaurav Bhatnagar, Co-Founder & Managing Director, TBO.COM added, “We are excited for this
partnership. This will help fulfil our brand promise of ‘Simplifying Travel. Enabling Growth’. We
strongly believe that technology is the enabler. This partnership will aim to enhance both our Buyers
& Suppliers.”
Crayon Data has made significant strides in the travel industry. maya.ai powers international and
domestic travel for a leading bank (generating AED 367.2 million (USD 100 million) Attribution
spends) and launched a first-of-a-kind personalized lifestyle marketplace for a leading Islamic bank in
UAE (generating + AED 60.2 million (USD 16.4 million incremental spends)). Globally, the platform
has already profiled 30M customers.
