Dubai, UAE, March 17, 2024
Al Haramain Perfumes, a globally renowned fragrance brand, celebrated the spirit of the holy month of Ramadan – a month of sharing and caring – with more than 7,000 guests including dignitaries from the Government of Ajman emirate – where the company is based.
It hosted a grand Iftar gathering, welcoming an astounding 7,000 guests at its head office and factory premises. This milestone event reaffirmed the company’s commitment to unity, charity, and the spirit of giving during Ramadan.
The prestigious evening was graced by H.E. Sheikh Sultan Bin Saqer Bin Rashid Al Nuaimi, Second Vice Chairman of Ajman Chamber and Ajman Media City, alongside Mohammed Mahtabur Rahman, Founder and Chairman of Al Haramain Group. The guest list also included prominent business leaders, media personalities, and distinguished figures, making it one of the most notable Iftar gatherings in the UAE.
The event commenced with a soul-stirring Quranic recitation by Mr. Muhammad Sheeraz, a respected Islamic speaker from Awqaf Dubai. This was followed by an enlightening bayan (sermon) that emphasized the values of faith, generosity, and communal harmony.
A significant highlight of the evening was the Khatm Al Quran (Recitation of the Holy Quran in full) ceremony, led by the Imam Team, marking a moment of deep spiritual reflection for attendees. The ceremony underscored the essence of Ramadan—faith, patience, and gratitude—resonating with the core values upheld by Al Haramain Perfumes.
As the call for Maghrib prayer resonated, thousands of guests came together to break their fast, sharing dates, water, and a carefully curated Iftar meal. The sight of such a vast and diverse gathering united in prayer and gratitude was a testament to the spirit of Ramadan, a time of compassion, togetherness, and generosity.
Al Haramain Perfumes’ grand Iftar was a collective effort made possible through the collaboration with Ajman Police, ensuring smooth operations for the thousands in attendance. Additionally, volunteers from the Voluntary Giving Team and Al Haramain staff played a crucial role in serving and assisting guests, embodying the spirit of selflessness and generosity that defines Ramadan.
Mr Mohammed Mahtabur Rahman, Chairman of Al Haramain Group, expressed his gratitude, saying, “Ramadan is a time of unity, reflection, and giving. Seeing thousands come together to break bread in a spirit of love and harmony is truly heartwarming. At Al Haramain, we believe in fostering a culture of generosity and togetherness. This Iftar gathering is not just an event—it is a testament to our enduring commitment to community, charity, and spiritual enrichment.”
As guests mingled, shared prayers, and exchanged heartfelt conversations, the event further strengthened bonds within the community, serving as a reminder of the power of human connection during Ramadan.
From its humble beginnings to becoming a global fragrance powerhouse, Al Haramain Perfumes has remained steadfast in its commitment to quality, innovation, and cultural heritage. Today, the brand has successfully expanded its retail network to 120 stores worldwide, reinforcing its leadership in the luxury perfume industry.
With its production facilities based in the UAE, Al Haramain Perfumes proudly carries the “Made in the UAE” mark, exporting its exquisite fragrances to over 70 countries worldwide. This expansion reflects the company’s dedication to spreading the rich tradition of Arabian perfumery to a global audience.
The UAE’s perfume market itself is on a strong growth trajectory. In 2022, the market reached US$614.3 million and is projected to expand significantly, reaching US$1.15 billion by 2028, with a robust CAGR of 11.88% (2023-2028). This growth highlights the increasing demand for premium fragrances, with Al Haramain Perfumes playing a significant role in shaping industry trends.
Beyond the UAE, the GCC fine fragrances market is set to grow from US$12.4 billion in 2022 to an estimated US$19 billion by 2032, with a steady CAGR of 4.5%. As a leader in the region, Al Haramain Perfumes continues to be at the forefront of this expansion, blending traditional Arabian perfumery with modern innovation to meet evolving consumer preferences.
For Al Haramain Perfumes, the annual Iftar gathering is not just about sharing a meal—it is a symbol of generosity, unity, and social responsibility. Through initiatives like this, the company continuously reinforces its commitment to uplifting communities and fostering a culture of giving.
Each year, this event serves as a platform to bring people together, breaking barriers and strengthening bonds. It is a reminder that compassion and kindness transcend cultural and social differences, making Ramadan a truly special time for reflection and connection.
With its deep-rooted values and forward-thinking vision, Al Haramain Perfumes remains a beacon of excellence in both the fragrance industry and philanthropic efforts. As the night concluded, guests left with hearts full of gratitude, carrying the essence of Ramadan’s message—a message of unity, humility, and the spirit of giving.
Al Haramain Perfumes looks forward to continuing this tradition in the years ahead, remaining dedicated to its mission of spreading fragrance, joy, and goodwill across the world.
