Dubai, 13th June 2023: Chloe Blue Diving Club, an advocate for ocean conservation within the
UAE, is proud to announce a dynamic new partnership with JA The Resort, a renowned
hospitality destination committed to sustainability, by creating awareness campaigns that aim to
mobilize interest in ocean preservation within the UAE.
The collaboration between Chloe Blue Diving Club and JA The Resort underscores their joint
commitment to preserving marine ecosystems and safeguarding marine life in the UAE. The
partnership will leverage their respective strengths and resources to implement a range of
initiatives that will contribute to a cleaner and safer ocean.
Through this partnership, both organizations will dedicate their efforts to enhance conservation
awareness about the importance of ocean conservation, organizing educational programmers,
and engaging with guests, employees, and the wider community. Moreover, they will be
implementing sustainable diving practices to minimize the impact on marine habitats and
actively promote responsible diving behaviors.
Chloe Blue Diving Club and JA The Resort will also be organizing regular Marine Clean-up
Campaigns by mobilizing volunteers to remove marine debris and restore the beauty of local
dive sites in Dubai.
Chloe Griffin, the passionate founder of Chloe Blue Diving Club, expressed her enthusiasm
about the partnership, saying: “We are thrilled to team up with JA The Resort in our shared
mission to create a cleaner and safer ocean for future generations. By combining our expertise
and resources, we have the power to drive meaningful change and promote sustainable
practices throughout the diving industry.”
JA The Resort’s Cluster Quality Assurance Manager, who is tasked with overseeing
Sustainability, Samuel Njoroge, echoed this sentiment, adding: “At JA Resorts & Hotels, we
recognize the critical need to protect our planet’s most precious resources. Through this
partnership with Chloe Blue Diving Club, we will further enhance our commitment to
environmental stewardship. Together, we will implement innovative strategies that promote
sustainability within the resort and raise awareness among guests and the local community.”
The partnership was formalized during the prestigious MAD (Make A Difference) week, which
celebrated the Environmental Day and Ocean Day, a groundbreaking initiative created by JA
The Resort. During the week, the resort hosted a morning of networking and presentations,
inviting their esteemed sustainable partners to celebrate this partnership.
Through these joint efforts, Chloe Blue Diving Club and JA The Resort are poised to make a
significant difference in preserving our oceans and inspiring others to embrace sustainability.
To learn more about Chloe Blue Diving Club and their dedication to ocean conservation, visit
www.chloebluescubadiving.com.
To find out more about JA The Resort and their sustainable practices, visit
www.jaresortshotels.com/sustainability.
About Chloe Blue Diving Club:
Chloe Blue Diving Club is a renowned organization focused on teaching scuba diving, marine
conservation, promoting sustainable diving practices, and protecting marine life. With a
deep-rooted passion for the oceans, Chloe Blue Diving Club strives to make a positive impact
on the environment and inspire others to become stewards of the sea.
About JA Resorts & Hotels:
A legacy UAE brand, JA Resorts & Hotels – pronounced as ‘J A’ – was born in 1981 and has a
widely recognized reputation for excellence in the management and operation of award-winning
resorts and hotels. Taking its name from the original Jebel Ali (JA) Beach hotel, JA Resorts &
Hotels’ portfolio now features 9 distinct properties across the UAE and Indian Ocean, each
dedicated to curating unique experiences and creating unforgettable memories. Tropical
escapes include JA Manafaru, the idyllic luxury island resort in pristine, lagoon-ringed Haa Alifu
Atoll, at the northern tip of the Maldives, and JA Enchanted Island Resort, a luxurious hideaway
of 13 exquisite villas and rooms on a private island, in the middle of the protected Saint Anne
Marine Park. Within the UAE, guests can choose from the five-star JA Ocean View Hotel,
located along;The Walk; in Jumeirah Beach Residence. Other attractive options include the
acclaimed JA The Resort – Dubai’s largest experience resort, with 1 million square metres of
thrilling activities and 3 unique hotels offering 800 suites and rooms between them– the
award-winning JA Beach Hotel, JA Palm Tree Court and JA Lakeview Hotel, a golf course
adjacent property opened in 2019. The JA Hatta Fort Hotel is Dubai’s only mountain resort, a
secluded getaway amidst the stunning Hajar Mountains landscape. The Manor by JA is a 2020
addition to the portfolio, a 247 key corporate hotel located in Al Furjan, Dubai. In 2021, the
group also opened the new JA Enchanted Waterfront Villas, a brand-new idyllic getaway in
Seychelles on the east coast of Mahé. JA Resorts; Hotels is a member of the Global Hotel
Alliance (GHA), the world’s largest alliance of independent hotel brands, bringing together more
than 40 brands with over 800 hotels in 100 countries.
