and Celebration!
A Landmark Celebration at IIFA Rocks: Shankar–Ehsaan–Loy’s Monumental 30-
Year Journey in Indian Cinema at SOBHA REALTY IIFA Rocks, Co-Presented by
NEXA
Get ready for an extraordinary evening as the legendary musical trio, Shankar–Ehsaan–Loy, takes the stage at
SOBHA Realty IIFA Rocks, co-presented by NEXA. Celebrating their monumental 30-year journey in Indian cinema,
this iconic trio is set to deliver a night brimming with electrifying performances, soul-stirring melodies, and unforgettable
moments. Their legendary soundtracks have shaped Bollywood’s musical landscape, and this special event will honor
their remarkable contributions with a dazzling blend of music and glamour. Don’t miss this landmark celebration at IIFA
Rocks!
Shankar–Ehsaan–Loy expressed their collective excitement, saying, “Embarking on our 30-year journey in Indian
cinema, we are exhilarated to take centre stage at IIFA Rocks and celebrate a legacy of music that has resonated
deeply with audiences. This landmark event embodies the vibrant fusion of music and cinema, creating an electrifying
atmosphere that mirrors the passion and creativity that have defined our journey. IIFA Rocks is where the soul of Indian
cinema and music come alive, making it the ideal stage for us to reflect on three decades of memories, growth, and the
incredible support we’ve received. Join us for an unforgettable night of music, glamour, and shared celebration as we
mark this monumental occasion and create unforgettable moments together!”
The much-anticipated IIFA Festival 2024 is set to light up Yas Island, Abu Dhabi, from September 27th to 29th. The
festival will culminate on Sunday, September 29th, with SOBHA Realty IIFA Rocks, co-presented by NEXA—an
exclusive, invitation-only event hosted with flair by the vibrant and talented duo Siddhant Chaturvedi and Abhishek
Banerjee.
Sobha IIFA Rocks co-presented by NEXA, September 29, 2024.
NEXA- Presenting Sponsor Of IIFA Awards & Co-Presenting Sponsor Of IIFA Weekend And Rocks
Sobha Realty-Presenting Sponsor Of IIFA Weekend And Rocks And Co-Presenting Sponsor Of IIFA Awards
Mr Partho Banerjee, Senior Executive Officer Marketing & Sales, NEXA commented, “As the NEXA IIFA Awards
return to Yas Island, Abu Dhabi this September, we reaffirm our commitment to our 8-year partnership. NEXA and IIFA
symbolize the pursuit of innovation, challenging the status quo to create novel and inspiring experiences. By combining
global design, sophisticated style, and innovative technology, NEXA crafts premium experiences that align perfectly with
IIFA’s mission to build lifetime experiences and celebrate excellence in Indian cinema globally.”
Commenting on the association, Ravi Menon, Co-Chairman, Sobha Group said; “The collaboration with IIFA is the
perfect union of two iconic brands united by a passion for luxury, excellence, and unforgettable experiences. Just as
IIFA has redefined cinematic grandeur globally, Sobha has set the benchmark in creating opulent living spaces that
exemplify craftsmanship and design. As we enter our second year as Title Sponsor for IIFA Weekend, we celebrate a
shared commitment to unparalleled quality and sophistication. Our brand narrative—’the art of the detail’—aligns
seamlessly with IIFA’s meticulous approach to cinematic excellence. Together, we look forward to an extraordinary
journey towards the Silver Jubilee of IIFA in 2025, beginning with this year’s exceptional event at Yas Island, Abu
Dhabi.”
Tickets ROCKS LIVE: https://www.etihadarena.ae/en/event-booking/iifa-rocks-2024 |https://abu-
dhabi.platinumlist.net/event-tickets/94209/iifa-rocks-2024-at-etihad-arena-abu-dhabi
The grand finale of IIFA Rocks promises an exhilarating blend of music, glamour, and star power, uniting the industry’s
top talents in a dazzling celebration. This spectacular showcase will create unforgettable moments and honour the
artistry and innovation that shape Indian cinema. The event will pay tribute to the trailblazers of the industry and
highlight the technical brilliance behind the scenes, serving as the perfect conclusion to the IIFA extravaganza at the
stunning Yas Island, Abu Dhabi.
