This monumental event, which he aptly named as the “Big Borders Sale,” marks a significant milestone
for Borders, as it unveils a never-before-seen magnitude of offerings. Featuring over 3 million products,
encompassing books, toys, and stationery, this sale showcases the finest products from acclaimed
brands such as Smiggle, Paperchase, Cath Kidston, Hallmark, and more, all at genuinely discounted
prices.
Upon asking “Why has Borders decided to hold such a massive sale now?” Mr Vivek responded that
Borders has strategically timed this grand sale to coincide with the gifting season, aiming to provide
loyal customers with an exclusive chance to purchase quality products at discounted rates. Recognizing
that the joy of giving knows no bounds, Borders extends this opportunity to both new and existing
customers as a gesture of appreciation.
The extensive range of discounted products includes books, toys, stationery, Smiggle, Cath Kidston,
Paperchase, Hallmark, and even signed WH Smith products from the UK. With discounts ranging from
25% to an impressive 75%, customers can expect substantial savings on popular items such as Barbie,
Smiggle backpacks, Lego, Hot Wheels, and more.
Catering to a diverse audience, the “Big Borders Sale” offers something for everyone, from newborns to
older adults, ensuring a broad spectrum of products suitable for all age groups.
He also added that, to manage the large influx of eager shoppers, Borders has secured 50,000 square
feet at Studio City, implementing comprehensive security measures to guarantee a safe and enjoyable
shopping experience. The sale is scheduled to run for 12 days, providing ample time for visitors to
explore the vast array of discounted products.
Beyond shopping, Borders aims to create a vibrant and engaging atmosphere reminiscent of a funfair.
Surrounding the venue, visitors can indulge in culinary delights from food trucks featuring popular
brands like Costa Coffee and Baskin Robbins. Additionally, families can enjoy a play area with a bouncy
castle provided by Funky Monkey, offering a secure environment for children while their parents shop.
Anticipating excitement and curiosity, Borders plans special appearances before and after the opening
of the sale, encouraging attendees to stay tuned for updates and announcements on their social media
channels.
In his final message, Mr. Vivek extends a warm invitation to all, urging families to come prepared to
make substantial savings on their budget. The “Big Borders Sale” promises an unparalleled shopping
experience, featuring branded products at honest discounts.
The “Big Borders Sale” is poised to redefine the shopping landscape, providing families and individuals
with an exceptional opportunity to acquire premium products at irresistible prices. Join Borders for an
unforgettable shopping spree!
