Dubai, UAE – November 27, 2024 – Rasasi Perfumes, a leader in luxury oriental fragrances, has
achieved a groundbreaking milestone by merging the ancient allure of Agarwood—known as
oud—with the limitless possibilities of the metaverse. Partnering with Gamitronics and powered
by the PartyNite metaverse, Rasasi has introduced an immersive virtual environment that
redefines how luxury fragrances are experienced in the digital age, becoming the first in the
region to bring oriental fragrances to the metaverse.
At the Theatre of Digital Art (TODA) in Dubai, Rasasi gave attendees the opportunity to witness a
bold reinterpretation of oud, blending the brand’s heritage of refined perfumery with cutting-
edge digital innovation. Through this immersive platform, Rasasi has created a multisensory
experience that enables visitors to explore the rich aroma of Agarwood within a dynamic virtual
forest. Utilizing advanced scent simulation and interactive digital landscapes, the experience
bridges the gap between physical and virtual sensations, presenting oud in a context never
before imagined.
Omeir Kalsekar, Business Head of Rasasi Perfumes, added, “Oud has always symbolized
spirituality, indulgence, and healing. Through the Agarwood Metaverse, we are creating a virtual
realm where the legacy of oud transcends physical barriers, engaging audiences with a fusion
of heritage and future technology.”
“Bringing Agarwood into the metaverse is an exciting step forward, where tradition meets
innovation,” said Apoorva Srivastava, Head of Marketing and Retail Operations at Rasasi
Perfumes. “With this initiative, we are not only redefining how people experience luxury but also
celebrating a cultural icon in a way that resonates with a digital-native audience.”
Incorporating seamless omnichannel commerce and creating highly engaging virtual spaces,
Rasasi is meeting the needs of digital-native Millennials and Gen Z, who spend significant time
in virtual environments and drive metaverse commerce. This initiative leverages advanced
Web3.0 and metaverse technologies to connect with tech-savvy audiences, ensuring Rasasi
remains at the forefront of evolving markets.
Within Rasasi’s Agarwood Metaverse, users step into a breathtaking virtual forest steeped in the
centuries-old mystique of Agarwood. Towering Aquilaria trees exude the rare, earthy aroma of
oud, while soft, golden light filters through the canopy, and tranquil soundscapes echo in the air.
This immersive environment reimagines the experience of oriental fragrances, offering a
seamless blend of tradition and digital innovation that invites audiences to explore the timeless
allure of oud in an entirely new way.
Users can access this virtual experience on the Partynite app or by visiting
www.rasasiworld.com, where they enter a world inspired by the age-old heritage of oud yet
crafted with state-of-the-art technology.
